I didn’t start my career in tech.
I studied advertising, fascinated by human behaviour and design. After graduating, I joined one of the Big Four media agencies in London, expecting to build a career in digital marketing. However, my interest in UX design and the psychology behind user decisions led me down a different path. That curiosity introduced me to Conversion Rate Optimisation (CRO), the discipline of structured experimentation, at the time, I had no idea what CRO even was. The CRO team was just two of us, so I had to learn fast. It was hands-on, constantly evolving and where I first discovered a career path working at the intersection of data, tech and design.
Over time, I realised my real passion in experimentation wasn’t UX design – it was digging into the data and translating it into meaningful insight.
So I leaned into analytics.
Starting as a Google Analytics specialist and experimentation expert, I advanced my analytical skills that eventually led me into product analytics. Fast forward to today, I’m a Senior Product Analyst at Rightmove, delivering sophisticated data models, partnering with AI engineering to unlock predictive capability, and shaping product strategy through evidence-based insight.
None of this was planned.
I followed what interested me. I said yes before I felt fully ready. And I built technical skills along the way.
Tech is still male-dominated but women have shaped the data world since the beginning. I’m proud to work in a team with a strong gender balance and more importantly, a culture that values every voice and encourages self-expression.
If there’s one thing I’d say to anyone considering a move into tech: you don’t need a traditional “tech” background. Curiosity, analytical thinking, and a willingness to learn can take you further than you think.
Sometimes the best careers aren’t planned. They’re discovered.